Be Seen Twice! How to Get Brand Deals
Lynnie explains how to get brand deals: grow fans who really care with regular content, and make sure brands can see you too. Two jobs, one goal!
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How to Get Brand Deals: Driving Traffic to Your Audience and to Brands
Every online income technique needs traffic. In sponsorships and UGC, traffic has a special role, because it serves two connected purposes. In this article, we explain how to get brand deals from the traffic side: building your audience and making brands notice you. When it comes to sponsorships, traffic does two jobs.
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Reward or Paycheck? Affiliate Marketing vs Sponsorships
Lynnie compares affiliate marketing vs sponsorships: a little reward for every sale, or a set price for your content. The two first ways influencers earned.
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Affiliate Marketing vs Sponsorships: Commission or Fixed Fee?
Affiliate marketing, technique number 2, and sponsorships, technique number 7, were the two core income techniques of the original influencers. They are often confused, but they work very differently. In this article, we compare affiliate marketing vs sponsorships side by side. Both are paid by brands, never by your audience.
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Show or Share? Sponsorship vs UGC
Lynnie compares sponsorship vs UGC: both pay a set price, but sponsorships pay for your fans seeing it, and UGC pays just for the content.
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Sponsorship vs UGC: Understanding the Difference Between Brand Deals
Sponsorships and UGC are often mentioned together and are jointly known as brand deals. They are similar, but what the brand pays for is very different. In this article, we compare sponsorship vs UGC side by side, so you know which one to aim for. Both sponsorships and UGC deals are paid by brands at a fixed fee.
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Ask Nicely! How to Pitch to Brands
Lynnie explains how to pitch to brands: where to ask, how to write a short, special message, and which numbers to know first, like your engagement rate.
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How to Pitch to Brands: Writing a Pitch and Knowing Your Numbers
Once your profile, portfolio and media kit are ready, you can start looking for paid brand deals. In this article, we explain how to pitch to brands step by step, and which numbers you need to know before you do. You can contact brands directly in traditional ways, such as email. Often, though, the most efficient method is making yourself visible on influencer platforms.
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Brand Deal Kit! Brand Deal Setup for Creators
Lynnie explains brand deal setup: the one thing you always need is an agreement with the brand. Plus your media kit, saying it’s an ad, and bills.
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Brand Deal Setup for Creators: Media Kit, Agreements and Disclosure
Every online business needs some setup beyond its profile. In our online business setup checklist, we described five possible setup types. For brand deals, only one is always needed: the partner agreement. In sponsorships and UGC, the financial relationship is entirely between you and a brand, not between you and consumers.
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Where Deals Start! Influencer Platforms, Social Media or Website
Lynnie explains where brand deals start: your social media page, influencer platforms that connect you with brands, or your own website.
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Influencer Platforms, Social Media or Website: Where Brand Deals Begin
Brand deals can begin in three places: on your social media profile, on influencer platforms or on your own website. For sponsorships and UGC, all three of Lynnaider’s profile types are possible. In this article, we explain each option and which suits which kind of deal. For most creators, the main profile that reaches an audience is a social media profile.
