Every online income technique needs traffic. In sponsorships and UGC, traffic has a special role, because it serves two connected purposes. In this article, we explain how to get brand deals from the traffic side: building your audience and making brands notice you. When it comes to sponsorships, traffic does two jobs.
Affiliate marketing, technique number 2, and sponsorships, technique number 7, were the two core income techniques of the original influencers. They are often confused, but they work very differently. In this article, we compare affiliate marketing vs sponsorships side by side. Both are paid by brands, never by your audience.
Sponsorships and UGC are often mentioned together and are jointly known as brand deals. They are similar, but what the brand pays for is very different. In this article, we compare sponsorship vs UGC side by side, so you know which one to aim for. Both sponsorships and UGC deals are paid by brands at a fixed fee.
Once your profile, portfolio and media kit are ready, you can start looking for paid brand deals. In this article, we explain how to pitch to brands step by step, and which numbers you need to know before you do. You can contact brands directly in traditional ways, such as email. Often, though, the most efficient method is making yourself visible on influencer platforms.
Every online business needs some setup beyond its profile. In our online business setup checklist, we described five possible setup types. For brand deals, only one is always needed: the partner agreement. In sponsorships and UGC, the financial relationship is entirely between you and a brand, not between you and consumers.
Brand deals can begin in three places: on your social media profile, on influencer platforms or on your own website. For sponsorships and UGC, all three of Lynnaider’s profile types are possible. In this article, we explain each option and which suits which kind of deal. For most creators, the main profile that reaches an audience is a social media profile.
In Lynnaider’s teaching, we capture each online income technique in a simple process flow. The figure you see here shows how brand deals work, for both sponsorships and UGC. In this article, we walk through the four steps and explain why this technique is so simple to run internationally. The cycle begins with (1) creating content for your audience consistently.
Before you pitch to any brand, it helps to know exactly what you are offering. In this article, we explain the offering in sponsorships and UGC, how to present it, and the five must-dos before pitching to brands. Your offering in sponsorships and UGC is a digital service. It is “providing exposure for a partner.” In most cases, that partner is a brand that asks you to create tailored content featuring its product or service.
Many people dream of being paid by brands to create content. With sponsorships and UGC, that is a real online income technique, and it is more open than it used to be. In this article, we explain sponsorships and UGC for beginners: what they are, how they differ and where to start. Lynnaider’s definition: getting invited by brands to create content, and in the case of sponsorships, also sharing that content with your audience.
Sponsorships and UGC are the seventh of Lynnaider’s ten online income techniques. Together, they are often called brand deals. In this article, we introduce five fictional creators who each landed their first brand deal in a different way. These brand deal examples show that you do not need to be a classic influencer to work with brands.