Ask Nicely! How to Pitch to Brands
LYNNIE VERSION
Would you like to read this article in more grown-up words, still easy to understand? Jump here.
Hi! I’m Lynnie! Today I’m explaining how to pitch to brands. Pitching means asking a brand, “Can we work together?”
Your page, your collection and your media kit are ready? Then let’s ask!
Where to ask
You can write to brands by email. But often the easiest way is being on influencer platforms. They make asking simpler, and brands there are already looking for creators!
Lots of brands also have their own creator programs, often linked on their website. Teddy from our brand deal examples got his first sponsorship that way.
Be special, not general
Boring messages sent to lots of brands almost never get answers. So make every message just for that brand!
A good pitch, step by step
- Say hi, with their name if you can.
- Say who you are, in one or two sentences.
- Say what you share, like already using their stuff.
- Say what you’d make, with one clear idea.
- Add the link to your collection and your page.
- Ask to talk with the right team.
Like this: “I’d love to bring my nature-style look to your tech products with two or three videos for your own posts.” One sentence, and the brand knows exactly what to expect!
Show a sample
If you can, make a sample with the brand’s product. Then they can picture it! Fairy’s demo video and Jazmine’s pretend picture are great examples.
Offer a call
Say you’d be happy to have a short call. Even if they like email better, it shows you’re confident!
A pretend email
“Hi Anna, I’m Lea. I make calm videos about slow mornings, without showing my face. Most of my fans are women aged 25 to 40. I’ve used your oat milk every morning for two years! I’d love to make three short videos with it in my morning routine, for your social media. Here’s my collection. Could we have a short call next week?”
Short, personal and clear. The brand knows who she is, why she fits, and what she wants to make!
On influencer platforms
Read each job carefully and answer exactly what it asks, with one clear idea for their product.
Remind once, then move on
Most pitches get no answer, because brands get SO many. Send one polite reminder after a week or two. Then move on to the next brand!
When you get a deal, do a great job for the brand AND your fans. Then use it in your next pitches!
After your first deal
Now you can mention the brand and add it to your collection. Brands trust creators who already did great work! And ask happy brands for another deal.
Who your fans are
Know who follows you, like where they live, and what content they like most. Some apps, like Instagram, make little summaries you can share with brands.
Three oopsies
- Pitching brands you’ve never used. They can tell!
- Long messages. Short and clear wins.
- Giving up after a few silent answers. Every pitch makes you better!
What’s next?
The next article compares sponsorships and UGC side by side. The whole module is in the book on our products page. Want a grown-up to help write your first pitch? Go to our services page.
What grown-ups usually ask (and I answer)
Can I pitch a brand again after no answer?
Yes, after a few months, with a new idea.
How long should a pitch be?
Short! Five to eight sentences.
How do I pitch as a beginner?
Hi, who you are, what you share, your idea, your link, a sample.
Where should I pitch?
By email, or on influencer platforms.
Should I remind them?
Once, politely. Then move on.
What should I know about my fans?
Where they live, and what they like.
Should I offer a call?
Yes! It shows confidence.
Will there be step-by-step lessons for each of the ten ways?
Maybe! If lots of people want them. Join the waitlist and you’ll know first.
Is there a cheap way to start?
Lynnaider shows you ways that cost nothing, or very little. You’d be surprised! And a free robot helper called Lynnaider Compass helps you step by step.
Disclaimer: This article is for general informational purposes only and should not be regarded as legal, tax, or business advice. Pursuing an online business does not guarantee income; results depend on many factors including the business environment, individual effort, skills, and consistency. Some links on this site may allow Lynnaider to earn a commission at no additional cost to the reader.
