Ask Nicely! How to Pitch to Brands
Lynnie explains how to pitch to brands: where to ask, how to write a short, special message, and which numbers to know first, like your engagement rate.
-
-
How to Pitch to Brands: Writing a Pitch and Knowing Your Numbers
Once your profile, portfolio and media kit are ready, you can start looking for paid brand deals. In this article, we explain how to pitch to brands step by step, and which numbers you need to know before you do. You can contact brands directly in traditional ways, such as email. Often, though, the most efficient method is making yourself visible on influencer platforms.
-
Who’s Listening? Engagement Rate Explained
Lynnie explains engagement rate: the three ways to work it out, what counts as good, and why brands still use the simple follower formula to pick creators.
-
Engagement Rate Explained: Which Formula Brands Use to Choose Creators
When you choose a creator to sponsor, or when a brand considers sponsoring you, one number comes up again and again: engagement rate. There are three ways to calculate it, and they give different results. In this article we explain engagement rate in plain language, share typical benchmarks and show why brands still rely on the simplest formula when choosing creators. In the previous article, we introduced three ways to calculate engagement rate: by followers, by reach and by impressions.
-
Going Viral? How to Go Viral on Social Media
Lynnie explains how to go viral on social media, honestly: what algorithms reward, which apps help new creators, and why it’s never guaranteed.
-
How to Go Viral on Social Media: What Algorithms Actually Reward
“Go viral” is one of the most repeated pieces of online business advice. It is also one of the most misunderstood. In this article, traffic method number two, we explain how to go viral in an honest way: what it actually means, what social media algorithms reward, which platforms help new creators, and why it is never guaranteed. “Going viral” is technically an outcome rather than a method.
