Allowed to Sell? Resell Rights Explained: MRR vs PLR
LYNNIE VERSION
Would you like to read this article in more grown-up words, still easy to understand? Jump here.
Hi! I’m Lynnie! Today I’m telling you about resell rights. That means being ALLOWED to sell something someone else made!
Can you sell a digital product someone else created? Yes, if you have the right to! Let’s look at the two common kinds: MRR and PLR.
When it’s okay
It’s fine, but only if the creator gave you the right to! Without that, it breaks their copyright. And buying a product just for yourself NEVER gives you the right to sell it.
MRR: Sell it just as it is
With Master Resell Rights, you buy the product AND the right to sell it to others. But you can’t change it! You sell it exactly as you got it.
Jules, from the digital product examples, sells the money course that helped her this way!
What MRR usually allows
- Usually okay: selling it to customers, often at a price you choose.
- Usually NOT okay: changing it, or putting your name on it as the author.
- Sometimes okay: letting your buyers sell it too. It depends on the rules!
PLR: Make it your own!
With Private Label Rights, you buy the product, and you’re allowed to change it, give it your brand, and make it yours! You can even put your own name on it. That’s way more freedom than MRR!
PLR is a starting point to shape into your own product. The more you change it, the more special it gets!
What PLR usually allows
- Usually okay: changing it, branding it, putting your name on it, and selling it.
- Sometimes NOT okay: giving it away for free, or selling the PLR rights themselves.
- Always check: the exact rules, because they’re different for every creator!
Being fair
Only sell products you’re happy to be fully responsible for. Your customers trust YOU! Use it yourself first, and check it’s correct and up to date.
Watch out for low-quality ones!
Some products are sold to THOUSANDS of people, so the same e-book shows up in tons of shops. If it’s not good, it can hurt your name. Choose carefully!
How to do it well
Find a product that solves a real problem for your fans, and test it yourself. And be honest! With MRR, don’t say you’re the author. With PLR, make sure your changes really make it better.
Two examples
Imagine a yoga teacher who buys a PLR e-book about morning routines. She rewrites the beginning, adds her own yoga poses with photos, and changes the design to match her brand. Now she sells it with her name to her students!
Her friend buys an MRR meal-planning course that helped her stop skipping breakfast. She sells it without changes, and tells her followers honestly: “I didn’t make this, but it really worked for me!”
Small and private
Selling digital products can start with almost no money! You’d be surprised. And they work great without your face!
What’s next?
The next article explains what you offer with digital products, and why personalized ones are really a service. All ten ways to earn are in the book on our products page. Want a grown-up to help choose a resell product? Go to our services page.
What grown-ups usually ask (and I answer)
Can I sell PLR products on a marketplace?
Often yes! But check the license AND the marketplace’s rules.
Are there step-by-step lessons for starting each of the ten ways cheaply?
Maybe! If lots of people want them. Join the waitlist and you’ll know first.
What are resell rights?
Being allowed to sell someone else’s digital product.
What is MRR?
You can sell it, but not change it.
What is PLR?
You can change it, brand it, and put your name on it!
Is it legal?
Yes, if the creator gave you the rights.
Is it fair to sell things I didn’t make?
Yes, if you used it, believe in it, and are honest.
Where can I find resell products?
Some creators and websites sell them. Check the rules carefully!
Is there a cheap way to start?
Yes! Lynnaider shows you how to start selling digital products for free, or for very, very little money. You’d be surprised! And a free robot helper called Lynnaider Compass helps you step by step!
Disclaimer: This article is for general informational purposes only and should not be regarded as legal, tax, or business advice. Pursuing an online business does not guarantee income; results depend on many factors including the business environment, individual effort, skills, and consistency. Some links on this site may allow Lynnaider to earn a commission at no additional cost to the reader.
