Who’s Listening? Engagement Rate Explained
Lynnie explains engagement rate: the three ways to work it out, what counts as good, and why brands still use the simple follower formula to pick creators.
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Engagement Rate Explained: Which Formula Brands Use to Choose Creators
When you choose a creator to sponsor, or when a brand considers sponsoring you, one number comes up again and again: engagement rate. There are three ways to calculate it, and they give different results. In this article we explain engagement rate in plain language, share typical benchmarks and show why brands still rely on the simplest formula when choosing creators. In the previous article, we introduced three ways to calculate engagement rate: by followers, by reach and by impressions.
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Borrow a Voice! Sponsoring Creators
Lynnie explains sponsoring creators: paying a creator people trust to show your brand, why smaller creators fit beginners, and how engagement rate works.
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Sponsoring Creators: How to Pay Influencers to Present Your Brand
Sometimes the fastest way to earn trust is to have someone your audience already trusts speak about you. Sponsoring creators means paying a creator, influencer or publication to present your offer to their followers. In this article, traffic method number eleven, we explain how sponsoring creators works, why smaller creators often suit beginners best, and how engagement rate is calculated. Sponsoring a creator, influencer or publication means paying them a fixed fee to promote your offering to their audience.
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Quote Me, Robot! Generative Engine Optimization (GEO)
Lynnie explains generative engine optimization (GEO): how to make your content easy for AI helpers like ChatGPT to find, trust and quote.
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Generative Engine Optimization (GEO): How to Get Your Business Quoted by AI
More and more people ask AI tools for advice instead of typing a search into Google. When they do, the AI often names or quotes its sources. Generative engine optimization, or GEO, is the practice of making your content easy for those tools to find and cite. In this article, traffic method number ten, we explain how generative engine optimization works and how to start.
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Top of Google! Search Advertising for Beginners
Lynnie explains search advertising for beginners: paying to show up at the top of Google or Bing, Google Shopping, simple text ads and the numbers to watch.
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Search Advertising for Beginners: Google Ads, Bing Ads and Google Shopping
When someone types a question or product into Google, they are telling the search engine exactly what they want. Search advertising lets your business appear at the top of those results at that very moment. In this article, traffic method number nine, we explain search advertising for beginners: how it works, how Google Shopping fits in, what content you need and the numbers to watch. Search advertising, often called SEM (search engine marketing), means paying to have your business appear at the top of traditional search engine results.
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Front of the Line! Marketplace Advertising for Beginners
Lynnie explains marketplace advertising: paying Etsy, Amazon or Fiverr to show your listing first, why to optimize first, and what ACOS tells you.
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Marketplace Advertising for Beginners: Etsy Ads, Amazon Sponsored Products and Fiverr Promoted Gigs
If you sell on a marketplace, the people browsing it are already looking to buy. Marketplace advertising lets you pay to place your listing in front of them, above other results. In this article, traffic method number eight, we explain how marketplace advertising works on Etsy, Amazon and Fiverr, how to test it with a small budget and what ACOS tells you. Marketplace advertising means paying the platform to make your listing appear above others in search results, or in prominent positions across the site.
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Who Sent You? Affiliate Tracking Explained
Lynnie explains affiliate tracking: how special links and codes show which affiliate brought which sale, and why server-side tracking is more reliable.
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Affiliate Tracking Explained: Cookies, Server-Side Tracking and Affiliate Links
If you have affiliates promoting your offer, you need a reliable way to know which affiliate brought which sale. That is what affiliate tracking does. In this article we explain affiliate tracking in plain language: the difference between cookie-based and server-side tracking, how to create links and codes, what content you provide and the numbers to watch. Tracking is the system that connects a sale to the affiliate who caused it.
