Keep Your Friends! 4 Audience Retention Methods
Lynnie explains four audience retention methods: email, community, reminder ads and loyalty rewards, so the people who know you keep coming back.
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4 Audience Retention Methods: Email, Community, Retargeting and Loyalty
Bringing a customer to your business once is hard work. Keeping them is often easier and more valuable. In this article we explain four audience retention methods that solo entrepreneurs use most: email marketing, community building, retargeting and loyalty incentives. Each one helps the people who already know you come back.
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Come Back Soon! Customer Acquisition vs Retention
Lynnie explains customer acquisition vs retention: finding new people vs keeping the ones you have, and why keeping customers is worth so much.
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Customer Acquisition vs Retention: Why Keeping Customers Is Worth So Much
Most marketing advice focuses on reaching new people. That is only half of the picture. Customer acquisition vs retention is the second way to group traffic methods, and understanding it can change how you spend your time. In this article we explain both, show why retention is often more valuable over time, and introduce the main retention methods.
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Test It Small! ChatGPT Ads for Small Business
Lynnie explains ChatGPT ads for small businesses: what you need, a simple four-week test, the numbers to watch, and checking availability.
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ChatGPT Ads for Small Business: Content, Testing, Metrics and Availability
Generative AI advertising is the newest traffic method on our list, and it is still taking shape. If you are curious about ChatGPT ads for small business, the smartest approach is a small, careful test. In this article we cover the practical side: what content you need, how to test, which numbers to watch and how to check whether these ads are available where your customers live. For ChatGPT shopping ads, you need a product catalog connected through Shopify or a compatible integration.
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Ads Near Robots! Generative AI Advertising
Lynnie explains generative AI advertising: paying to show up next to answers in ChatGPT and Google’s AI Mode, how it works, and why it’s still a test.
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Generative AI Advertising: Paying to Appear in ChatGPT and Google AI Answers
Search is changing as more people ask AI tools for advice, and advertising is following. Generative AI advertising lets businesses pay to appear next to the answers that tools like ChatGPT and Google’s AI Mode produce. In this article, the fourteenth and newest traffic method on our list, we explain how generative AI advertising works, which platforms offer it and why it is still a test channel. Generative AI advertising means paying to appear within the AI-generated answers that platforms like ChatGPT and Google AI Mode produce.
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Ads in Disguise! Native Advertising Online
Lynnie explains native advertising: paying an online magazine for a sponsored article that fits its style, clearly labeled, plus costs and tips.
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Native Advertising Online: How Sponsored Articles Work for Small Businesses
Some ads look like ads. Others look like articles. Native advertising online means paying a publication to feature your business in an article that matches its usual style, clearly labelled as sponsored. In this article, traffic method number thirteen, we explain how native advertising works, how to pitch it, what it costs and what to watch out for.
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Picture Ads! Display Advertising for Beginners
Lynnie explains display advertising: picture ads on other websites, the difference between topic ads and retargeting, and why retargeting fits small budgets.
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Display Advertising for Beginners: Banner Ads, Retargeting and When to Use Them
When you read a news article or a blog, you often see image ads around the text. These are display ads. Display advertising can help people get to know your brand, and in its retargeting form it can bring interested visitors back to buy. In this article, traffic method number twelve, we explain how display advertising works and when it makes sense for a beginner.
