More and more people ask AI tools for advice instead of typing a search into Google. When they do, the AI often names or quotes its sources. Generative engine optimization, or GEO, is the practice of making your content easy for those tools to find and cite. In this article, traffic method number ten, we explain how generative engine optimization works and how to start.
Search engine optimization, usually called SEO, is the first traffic method on our list and one of the most valuable for any online business. SEO for beginners can sound technical, but the basics are simple and most website builders already support them. In this article we explain how SEO works, what changed with Google’s AI Mode in 2026, and the numbers to watch. SEO means making it easy for search engines, primarily Google, to find, understand and rank your website when someone searches for something relevant to what you offer.