Six Answers! Content Strategy for Beginners
LYNNIE VERSION
Would you like to read this article in more grown-up words, still easy to understand? Jump here.
Hi! I’m Lynnie! Today I’m telling you about content strategy for beginners. A strategy is a plan!
A good content plan starts with a few clear choices. Let’s explore the six magic questions!
Question 1: How much of me do I show?
Remember Secret Agent, Lynnaider’s pillar about not having to be in the spotlight? Here are five levels of showing yourself online:
- Level 1: Nobody knows who’s behind the business.
- Level 2: No face, but your hands or your shadow are okay.
- Level 3: Someone who supports you, and LOVES being on camera, appears instead of you. With their permission every time, of course!
- Level 4: People get to know your personality, without seeing you. Maybe just your voice. Or no talking, and your body language does the talking!
- Level 5: You’re fully in the spotlight! You show up, talk, and proudly share what you made, or what you think.
Showing yourself can build a strong connection. Lots of creators tell beginners: “Just talk to the camera! The awkward part will pass.” But for lots of people, feeling awkward isn’t the only reason they don’t want to show their face. And that’s okay!
Question 2: Do I tell my story?
Each level has two choices:
- Option A: Keep the focus on your business, not on you.
- Option B: Share your own story, experiences, struggles and lessons. That can make people trust you even more!
Question 3: What’s my hook?
A hook is the first second or two that makes someone STOP scrolling. It’s your first impression!
There are three kinds:
- hooks you see
- hooks you hear
- both together!
Start noticing hooks in ads and posts you see!
Question 4: What feeling does my content give?
That’s the second impression, after the hook made someone stay. Content usually does one of three things:
Wow people. It relaxes, motivates, or shows what’s possible. You don’t need to squeeze your product in! People often like your content first, then find your products. Behind-the-scenes content is super powerful for art and craft businesses.
Teach people. It shares useful knowledge, often step by step. Not pushy selling, just being helpful!
Make people laugh. Funny stories, jokes, or eye-catching videos. And cartoons can replace your face!
Question 5: Where do I film?
Pick a spot that’s always easy to get to! Look around:
- Surfaces: wood, blankets, plants.
- Rooms: your kitchen, or a corner of your bedroom.
- Places: your porch, or a lake you visit a lot.
It makes things easier, and familiar builds trust!
Question 6: Local or worldwide?
Usually, don’t mix local and worldwide on one profile. Content in a language other than English usually fits one country, or a few.
In short
Decide how much you show, if you tell your story, your hook, your feeling, your spot, and your audience. Three or four clear answers are enough to start!
All of it works with a phone and free tools. And question one shows it: you don’t need your face!
What’s next?
A clear content plan helps all ten ways to earn. The next article explains why thinking worldwide is more timely than ever. The whole lesson is in the book on our products page. Want a grown-up to help with your content plan? Go to our services page.
What grown-ups usually ask (and I answer)
How much do I need to show of myself?
As much as feels right! There are five levels, from not at all to fully on camera.
Should I tell my story?
You can choose! Both ways work.
Are there step-by-step lessons for starting each of the ten ways cheaply?
Maybe! If lots of people want them. Join the waitlist and you’ll know first.
What is a hook?
The first second or two that makes people stop scrolling.
What are the three feelings content can give?
Wow, teach, or make laugh!
Why use the same spot?
It’s easier, and people trust what they recognize.
English or my own language?
Don’t mix them on one profile. English opens a bigger world.
Where can I get help if I don’t have much money?
Lynnaider shows you how to start each of the ten ways for free, or for very, very little money. You’d be surprised! And a free robot helper called Lynnaider Compass helps you step by step!
Disclaimer: This article is for general informational purposes only and should not be regarded as legal, tax, or business advice. Pursuing an online business does not guarantee income; results depend on many factors including the business environment, individual effort, skills, and consistency. Some links on this site may allow Lynnaider to earn a commission at no additional cost to the reader.
