Every online business needs some setup beyond its profile. In our online business setup checklist, we described five possible setup types. Audience monetization always needs two: your offer and a partner agreement. Your customer is the platform or ad network, not the public, so several setup types simply do not apply.
Where should you build your audience if you want to earn from it? In audience monetization, two of Lynnaider’s three profile types are available. In this article, we compare a website or social media, and explain why many creators end up using both. For audience monetization, the relevant profile types are a social media profile and a website or blog.
In Lynnaider’s teaching, we capture each online income technique in a simple process flow. The figure you see here shows how audience monetization works. In this article, we walk through each step and explain who pays whom. In audience monetization, everything depends on your ability to (1) produce content that attracts and holds attention, consistently over time.
Every online income technique starts with an offering: what you actually sell. In audience monetization, the answer surprises many people. In this article, we explain why you are selling attention, and why that makes the offering a digital service. If the four types of offering are new to you, our article on what you can sell online explains them.
If you prefer writing to filming, there is a monetization path for you too. Bloggers and website owners earn through blog ad networks. In this article, we explain how they work, which networks exist and how to grow toward them. For those who build an audience with written content, such as blogs, recipe sites, travel journals, educational articles or niche websites, there is a parallel path to platform monetization.
YouTube, TikTok and Meta, the owner of Facebook and Instagram, are the biggest platforms in the Western world that pay creators for their content. In this article, we explain how platform monetization works, what each program requires and what affects your earnings. Each platform runs a monetization program that pays creators a share of the advertising revenue generated around their content. The details differ by platform, but the core logic is the same.
In most online income techniques, content is a means to an end. It attracts people, who then buy a product, book a service or click an affiliate link. In audience monetization, the content itself is the business. In this article, we explain how that works and why organic growth is essential.
Content as your core business model is the tenth and last of Lynnaider’s ten online income techniques. It is also called audience monetization. In this article, we introduce five creators who earn directly from the attention their content attracts. These audience monetization examples have one thing in common: none of them sells a product.