Get Ready First! Before Pitching to Brands
LYNNIE VERSION
Would you like to read this article in more grown-up words, still easy to understand? Jump here.
Hi! I’m Lynnie! Today I’m telling you what to do before pitching to brands. Pitching means asking a brand to work with you.
First, you need to know what you’re offering. Then you get ready with five must-dos!
What you offer brands
You offer a service. Lynnaider calls it “giving a partner exposure.” Exposure means being seen! Usually the partner is a brand that wants special content about its product.
This special content sits next to your normal content. When you post it, lots of people see the brand. In a sponsorship, the brand pays for the content AND for being seen. In UGC, it pays only for the content.
That’s why sponsorships usually pay more. Either way, your content skills need to be really good! (Our article on what you can sell online explains the four kinds of things to sell.)
Show your offer two ways
1. Your public page
Post regularly on social media. Things that teach, entertain, inspire or explain, whether a brand is involved or not. Always send the link to your page when you pitch. It’s your living proof!
2. Your creator collection
Make a tidy collection of your work on a creator website. Grown-ups call it a portfolio. Brands can look at it and contact you behind the scenes. Super useful for UGC, where brands care most about the content!
Five must-dos
1. Pick something you love, and post regularly
Choose a topic you really enjoy, and post often. That teaches the app to show your posts to the right people! Our article on going viral on social media explains how.
2. Have a style people recognize
A look or feel that makes your page easy to remember. A color, a sound, a way of filming, a way of talking. Our consistent content style article helps.
3. Know what’s new in your world
Follow the trends in your topic. Then when you talk to brands, you say something useful!
4. Hidden? Make it your superpower
Don’t want to show your face? Explain why you’re still a great choice. Your different way might bring something fresh to the brand!
5. Know your numbers
Be ready to explain your page’s important numbers, like how many people see your posts and how many react. Brands WILL ask! Our engagement rate article explains the most important one.
Make your own samples
No brand deals yet? Make pretend ones! Pick three products you own and love, and make content for each, in your style. Show them as examples of what you could do. Great practice too!
A story
A creator posts calm morning routines with herbal tea. She only shows her hands and her kitchen. She posts five times a week for three months, always with the same warm light and soft music. She follows tea news, and notes which brands have new teas.
She checks her numbers in the app. Only THEN does she pitch to a tea brand, with her page link and a sample video. Sip!
What’s next?
The next article shows how brand deals work, step by step. The whole module is in the book on our products page. Want a grown-up to help you get ready? Go to our services page.
What grown-ups usually ask (and I answer)
What’s the most important must-do?
Posting regularly in a style people recognize.
Do I need a media kit?
It helps a lot! A short page with your topic, numbers and best content.
What do creators offer brands?
Special content, and in sponsorships, being seen by your fans.
How do I show what I offer?
Your public page, and your collection on a creator website.
What should I do before pitching?
The five must-dos: topic, style, trends, hidden angle, numbers.
Can hidden creators pitch?
Yes! Make your different way a superpower.
Will there be step-by-step lessons for each of the ten ways?
Maybe! If lots of people want them. Join the waitlist and you’ll know first.
Can I start brand deals for free or almost free?
Lynnaider shows you ways that cost nothing, or very little. You’d be surprised! And a free robot helper called Lynnaider Compass helps you step by step.
Disclaimer: This article is for general informational purposes only and should not be regarded as legal, tax, or business advice. Pursuing an online business does not guarantee income; results depend on many factors including the business environment, individual effort, skills, and consistency. Some links on this site may allow Lynnaider to earn a commission at no additional cost to the reader.
