Every online business needs some setup beyond its profile. In our online business setup checklist, we described five possible setup types. For brand deals, only one is always needed: the partner agreement. In sponsorships and UGC, the financial relationship is entirely between you and a brand, not between you and consumers.
Sometimes the fastest way to earn trust is to have someone your audience already trusts speak about you. Sponsoring creators means paying a creator, influencer or publication to present your offer to their followers. In this article, traffic method number eleven, we explain how sponsoring creators works, why smaller creators often suit beginners best, and how engagement rate is calculated. Sponsoring a creator, influencer or publication means paying them a fixed fee to promote your offering to their audience.