reach a global audience online

Not long ago, reaching people in other countries meant translating everything and running separate campaigns. Today, platforms do part of that work automatically. In this article, the closing part of Lesson T5, we explain why it is increasingly timely to think globally, how auto-translation changes who can see your content, and how to reach a global audience online without over-complicating your business. Major platforms increasingly auto-translate organic content into users’ local languages.