If you want the easiest way to start selling online, a marketplace is usually the answer. Selling on marketplaces for beginners means you open a shop inside a platform that already has buyers, payments and rules in place. In this article we explain what a marketplace profile is, why it is so beginner-friendly, which marketplaces fit which business models, and how to stay safe. There are three key profiles we differentiate: Marketplace, Website or Social Store.