Brand Deal Kit! Brand Deal Setup for Creators
Lynnie explains brand deal setup: the one thing you always need is an agreement with the brand. Plus your media kit, saying it’s an ad, and bills.
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Brand Deal Setup for Creators: Media Kit, Agreements and Disclosure
Every online business needs some setup beyond its profile. In our online business setup checklist, we described five possible setup types. For brand deals, only one is always needed: the partner agreement. In sponsorships and UGC, the financial relationship is entirely between you and a brand, not between you and consumers.
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Who’s Listening? Engagement Rate Explained
Lynnie explains engagement rate: the three ways to work it out, what counts as good, and why brands still use the simple follower formula to pick creators.
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Engagement Rate Explained: Which Formula Brands Use to Choose Creators
When you choose a creator to sponsor, or when a brand considers sponsoring you, one number comes up again and again: engagement rate. There are three ways to calculate it, and they give different results. In this article we explain engagement rate in plain language, share typical benchmarks and show why brands still rely on the simplest formula when choosing creators. In the previous article, we introduced three ways to calculate engagement rate: by followers, by reach and by impressions.
