Generative AI advertising is the newest traffic method on our list, and it is still taking shape. If you are curious about ChatGPT ads for small business, the smartest approach is a small, careful test. In this article we cover the practical side: what content you need, how to test, which numbers to watch and how to check whether these ads are available where your customers live. For ChatGPT shopping ads, you need a product catalog connected through Shopify or a compatible integration.