If you sell on a marketplace such as Etsy, Amazon or Fiverr, the marketplace’s own search can become your biggest source of buyers. Marketplace listing optimization is the free way to help your listings appear higher in those results. In this article, traffic method number three, we explain the ranking factors, what content you need and the numbers that show whether it works. Marketplace listing optimization means working to make your listing, gig or product page rank higher in a marketplace’s internal search results.