Just for You! Personalized Digital Products
LYNNIE VERSION
Would you like to read this article in more grown-up words, still easy to understand? Jump here.
Hi! I’m Lynnie! Today I’m telling you about personalized digital products. Personalized means made just for one person!
With digital products, what you sell is pretty simple. But there’s one special case that surprises lots of beginners!
What you offer
With digital products, you sell a digital product. It comes in two kinds:
- Knowledge in a file, like an e-book, a simple PDF, or a recorded online course.
- Digital art, like a big, sharp photo, a drawing, an animation, or a design template.
Either way, you deliver a finished file that’s the SAME for every buyer.
What’s a personalized one?
Now imagine a customer asks you to add their name to your creation. You change the file, and send them their very own version! It’s still a digital file.
But Lynnaider says it’s really more like freelancing. You’re also giving a digital service! You listened to one customer’s wish, it took extra time, and you made something just for them.
That’s called personalization. Because it’s a special service, you can ask for an extra fee!
Examples
- A printable family tree with the customer’s family names.
- A digital wedding invitation with the couple’s names and date.
- A drawing of a customer’s pet.
- A budget template with the customer’s own categories.
- A children’s story where the child is the hero!
Why it matters
A normal digital product is made once, and sold lots of times without extra work. A personalized one needs your time for EVERY order!
You collect details, check them, and make changes. Those are freelancing jobs! How freelancing works explains them.
Doing both
If you like this kind of editing, do both! Lots of sellers offer a normal product at a lower price, and a personalized one at a higher price. The normal one sells lots, and the personalized one earns more per order.
Just watch your time!
An example
Imagine an artist who sells printable baby room posters with animals. Her normal posters download instantly, for a small price. She also offers a personalized version with the baby’s name and birthday, for twice the price, delivered within two days.
Most customers buy the normal posters, which earn without extra work. The personalized ones take her about 20 minutes each, and people LOVE them as gifts!
When to offer it
Personalized versions make sense when customers keep asking for little changes, like a name or a date. And for gifts, where a personal touch is worth more! If several people ask for the same kind of change, you’ve found something people want.
Want to sell lots with little work? Offer a few ready-made versions instead, like the same poster in three colors!
Oopsies
- Same price for normal and personalized. Your extra time deserves extra pay!
- Promising instant delivery for something you still have to make.
- Messy details. Use a simple form at checkout, so you get every name and date right the first time!
Small and private
Selling digital products can start with almost no money. You’d be surprised! No monthly payments before anyone knows your product. And no face needed!
What’s next?
The next article shows how selling digital products works, with two routes. All ten ways to earn are in the book on our products page. Want a grown-up to help with your offering? Go to our services page.
What grown-ups usually ask (and I answer)
Is a personalized product still sent digitally?
Yes! Just after you’ve made the change.
What do I offer with digital products?
Knowledge in a file, or digital art.
Are there step-by-step lessons for starting each of the ten ways cheaply?
Maybe! If lots of people want them. Join the waitlist and you’ll know first.
What is a personalized digital product?
A file changed for one customer, like with their name.
Why does Lynnaider call it freelancing?
Because you make something special for one person. That’s a service!
Can I charge more?
Yes! For the extra work.
Where can I get help starting on a small budget?
Lynnaider shows you how to start selling digital products for free, or for very, very little money. You’d be surprised! And a free robot helper called Lynnaider Compass helps you step by step!
Disclaimer: This article is for general informational purposes only and should not be regarded as legal, tax, or business advice. Pursuing an online business does not guarantee income; results depend on many factors including the business environment, individual effort, skills, and consistency. Some links on this site may allow Lynnaider to earn a commission at no additional cost to the reader.
