Digital Product Sales

Evelyn the Literature Teacher knows how tricky the subject can get for kids at school. She decided to start posting about key topics on social media in brief 30-second question-pause-reveal videos in a fun way, encouraging parents to play them with their kids before bedtime. She started earning with digital products once she recapped her top 500 skits in an e-book, which she advertises with social ads during back-to-school season.

Mo the Potato-Animator always loved cartoon figures and learned animation in school. She first opened an Instagram account just for fun, around a character she made up and animated, making people laugh at skits that make daily problems seem a little less heavy. After fans asked how to share her posts offline, she started selling downloadable animation files in her link-in-bio. Since she already had a steady organic traffic thanks to her consistent posting optimized for algorithmic reach, she kept that as her main source of traffic.

Milo the Maintenance Guru is a building maintenance expert with years of hands-on experience fixing common issues like squeaky doors and clogged drains. His unique take: creating step-by-step troubleshooting guides and DIY repair checklists in PDF format for homeowners and renters. To make these files known, for free, he runs a faceless YouTube channel showing only his hands and tools and links his guides in every video description.

Jules the Generous Saver has been passionate about personal finance and saving money, gained from years of managing her household on a tight budget. Her unique approach: practicing strict budgeting every day but giving part of every dollar saved to a different cause or person in need each month. She shares feasible budgeting tips daily on social media and earns by reselling the online course that truly structured her own finances a few years back.

Guy the Night Owl Photographer was always more active at nighttime. After training in photography, he started sharing his nighttime strolls on social media, narrating in short videos why he stops to click at each moment. While mesmerizing his audience due to his unique style, he invites his audience to follow along for free while selling his high-resolution shots in his social store and adding some to Shutterstock.