Pictures, Videos, Words! Types of Content for Business
LYNNIE VERSION
Would you like to read this article in more grown-up words, still easy to understand? Jump here.
Hi! I’m Lynnie! Today I’m telling you about the types of content for business. “Content” is a word grown-ups use ALL the time. But lots of them mix it up!
Many beginners think they HAVE to become content creators. Nope!
Content creators vs online business owners
Content creators are NOT the same as online business owners. They’re one kind of online business owner: the ones who mostly bring visitors by making content, usually on social media.
You don’t have to be a content creator! SEO, Pinterest, marketplace optimization, PR, affiliates and all kinds of ads can bring visitors without hoping to go viral. Still, making content is one of the easiest ways for beginners to start.
The four types of content
Content is how ideas get captured on the computer. It comes as pictures, videos, sound, words, or a mix!
Pictures. Product photos, mockups, drawings, infographics and pins. They fit Pinterest, marketplaces, Instagram and ads. Often the first thing a shopper looks at!
Videos. Short ones, like reels and TikToks. And long ones, like YouTube tutorials. Great for social media, how-to lessons and showing products.
Sound. Podcasts, voice recordings and audio guides. Great for people who like to talk but don’t want to be seen! And for listeners who are driving or working.
Words. Blog posts, newsletters, product descriptions, captions and headlines. Short words, like captions, and long words, like blog posts. Great for SEO, GEO, email and every product page.
Picking your type
Remember? Pick your way to bring visitors FIRST, then the content that fits it.
- SEO? Mostly words.
- Pinterest? Pictures with a few words.
- Social media? Often short videos.
And think about what YOU like! Love writing? Start with words. Love taking photos? Pictures! Love talking? Try sound. You’ll keep going much more easily with something you enjoy.
Every business needs content
Every one of the ten ways to earn needs some content. A shop needs product photos and descriptions. A freelancer needs examples of their work. An affiliate marketer needs articles or videos. Even an Agentic AI business needs a clear page explaining its robot helper!
Oopsies
- Trying every type and app at once.
- Making content without a plan to bring visitors, so nobody ever sees it.
- Thinking only videos work. Words and pictures are often easier to keep up for one person!
Quality beats quantity
One clear, helpful piece usually does better than five rushed ones. Take time to make each piece useful or pretty. And check that it fits your way to bring visitors before you post!
In short
Pick the type that fits your way to bring visitors and your strengths! Most content can be made with a phone and free tools. And all four types work without your face!
What’s next?
The next article explains WHY you make content, with the marketing funnel. The whole lesson is in the book on our products page. Want a grown-up to help pick your content type? Go to our services page.
What grown-ups usually ask (and I answer)
Is a content creator the same as an online business owner?
No! Content creators are one kind of online business owner.
Do I have to be a content creator?
Nope! Lots of other ways bring visitors.
Are there step-by-step lessons for starting each of the ten ways cheaply?
Maybe! If lots of people want them. Join the waitlist and you’ll know first.
What are the types of content?
Pictures, videos, sound and words, or a mix!
Why is content good for beginners?
Because you can start with a phone, and it costs only time.
Which type should I start with?
The one that fits your way to bring visitors, and what you like.
How often should I make content?
It depends on the way. Pick a pace you can keep for months!
Does every way to bring visitors need content?
Yes! Even SEO and marketplaces need clear words and pictures.
Is there a cheap way to start?
Yes! Lynnaider shows you how to start each of the ten ways for free, or for very, very little money. You’d be surprised! And a free robot helper called Lynnaider Compass helps you step by step!
Disclaimer: This article is for general informational purposes only and should not be regarded as legal, tax, or business advice. Pursuing an online business does not guarantee income; results depend on many factors including the business environment, individual effort, skills, and consistency. Some links on this site may allow Lynnaider to earn a commission at no additional cost to the reader.
