The Marketing Funnel for Beginners: AIDA, Upper Funnel and Lower Funnel Content
Before you create content, it helps to know why you are creating it. The marketing funnel for beginners is a simple model that shows the journey from someone first hearing about you to someone buying from you. In this article we explain the classic AIDA model, the difference between upper and lower funnel content, and how your own style makes your content recognizable. Before getting deeper into content, it helps to understand the journey a potential customer goes through before they buy.