A good step-by-step guide to starting an online business does more than list tasks. It tells you where to step, in which order, and which steps you can safely skip. Lynnaider’s version of this guide is called the Via Ferrata, and in this article we explain what it is and why it makes the online journey feel safer. Via Ferrata is the Italian name for “iron climb” or “iron path.” It is a protected climbing route equipped with fixed iron ladders, cables and bridges.