Who’s Listening? Engagement Rate Explained
Lynnie explains engagement rate: the three ways to work it out, what counts as good, and why brands still use the simple follower formula to pick creators.
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Engagement Rate Explained: Which Formula Brands Use to Choose Creators
When you choose a creator to sponsor, or when a brand considers sponsoring you, one number comes up again and again: engagement rate. There are three ways to calculate it, and they give different results. In this article we explain engagement rate in plain language, share typical benchmarks and show why brands still rely on the simplest formula when choosing creators. In the previous article, we introduced three ways to calculate engagement rate: by followers, by reach and by impressions.
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Borrow a Voice! Sponsoring Creators
Lynnie explains sponsoring creators: paying a creator people trust to show your brand, why smaller creators fit beginners, and how engagement rate works.
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Sponsoring Creators: How to Pay Influencers to Present Your Brand
Sometimes the fastest way to earn trust is to have someone your audience already trusts speak about you. Sponsoring creators means paying a creator, influencer or publication to present your offer to their followers. In this article, traffic method number eleven, we explain how sponsoring creators works, why smaller creators often suit beginners best, and how engagement rate is calculated. Sponsoring a creator, influencer or publication means paying them a fixed fee to promote your offering to their audience.
