Search is changing as more people ask AI tools for advice, and advertising is following. Generative AI advertising lets businesses pay to appear next to the answers that tools like ChatGPT and Google’s AI Mode produce. In this article, the fourteenth and newest traffic method on our list, we explain how generative AI advertising works, which platforms offer it and why it is still a test channel. Generative AI advertising means paying to appear within the AI-generated answers that platforms like ChatGPT and Google AI Mode produce.