Pick Your Room! How to Find Your Niche
LYNNIE VERSION
Would you like to read this article in more grown-up words, still easy to understand? Jump here.
Hi! I’m Lynnie! Today I’m telling you how to find your niche.
Grown-ups say “find your niche!” all the time. But they almost never explain what it means! So Lynnaider uses a simple picture: a niche is a room inside a house.
What is a niche?
Here’s Lynnaider’s way to say it: a niche is like a room inside a big house, where everything is about the same topic. You already feel at home in the house. When you pick a room that your offer fits into, you’ve found your niche!
Every product or job fits into some kind of niche. Your job is to pick the room where it fits best.
The house, the room and the stuff inside
- The house is the big world. Like “Pets” or “Budgeting.”
- The room is the smaller area you focus on. Like “animal-loving family” or “minimalist life.”
- The stuff inside the room is what you sell. Your product or your job.
And here’s a cool thing. The same stuff can fit into more than one room!
Doors, not one right answer
Don’t look for the ONE perfect niche. Think of niches like doors. Each door opens a world where your offer can help. Open the one that feels most right and easiest for you.
You can always switch rooms later! Lots of grown-ups changed their niche once or twice in their first year, after learning from customers.
Why small rooms win
The internet doesn’t show your stuff to everybody who likes sports. It shows it to people who like football. Or even smaller, kids’ football activities!
In the big “sports” crowd, you’d be lost. In a smaller room, way more people actually care about your stuff! And search engines and Pinterest love pages that match exactly what somebody searched for.
A sewing example
Let’s say you love sewing and you’ve made clothes for your kids.
- The house: sewing.
- The room: kids’ sewing patterns. Or even smaller: beginner sewing patterns for toddler clothes!
- The stuff: sewing patterns to download, short video lessons, or a printable fabric guide.
Later, you could move into another room in the same house, like sewing patterns for grown-ups. Same house, same skills!
Three niche oopsies
- Picking a house instead of a room. “Wellness” or “lifestyle” are houses. Way too big to stand out!
- Picking a room you don’t like, just for money. You’ll spend lots of time there. It should feel like home!
- Waiting too long. You find your niche by doing things. Pick a good room and start. You can move later.
Test your room cheaply
You can test a room with almost no money. Very little is enough, and monthly fees can wait.
Put up a few posts or a first listing, and watch what people like.
And your niche can be about the topic, not about you. No face needed!
What’s next?
Got a room in mind? The next article is about the three purposes for your business. The whole lesson is in the book on our products page. Want a grown-up to help you find your room? Go to our services page.
What grown-ups usually ask (and I answer)
What is Lynnaider’s definition of a niche?
A room inside a big house, where everything is about the same topic.
Can my offer fit into more than one room?
Yes, almost always! Just pick the door that feels right now.
How small should my niche be?
Small enough to name in two words. “Lifestyle” is a house, not a room!
What if my niche feels too small?
Small is usually good! Fewer shops doing the same thing, and people find you faster.
Are there step-by-step lessons for starting each of the ten ways cheaply?
Maybe! If lots of people want them. Join the waitlist and you’ll know first.
What if I change my niche later?
Totally normal! Most grown-ups change it in the first year.
How can I start for free or almost free?
Lynnaider shows you how to start each of the ten ways for free, or for very, very little money. You’d be surprised! And a free robot helper called Lynnaider Compass helps you step by step!
Disclaimer: This article is for general informational purposes only and should not be regarded as legal, tax, or business advice. Pursuing an online business does not guarantee income; results depend on many factors including the business environment, individual effort, skills, and consistency. Some links on this site may allow Lynnaider to earn a commission at no additional cost to the reader.
