Keep Your Friends! 4 Audience Retention Methods
Lynnie explains four audience retention methods: email, community, reminder ads and loyalty rewards, so the people who know you keep coming back.
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Come Back Soon! Customer Acquisition vs Retention
Lynnie explains customer acquisition vs retention: finding new people vs keeping the ones you have, and why keeping customers is worth so much.
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Test It Small! ChatGPT Ads for Small Business
Lynnie explains ChatGPT ads for small businesses: what you need, a simple four-week test, the numbers to watch, and checking availability.
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Ads Near Robots! Generative AI Advertising
Lynnie explains generative AI advertising: paying to show up next to answers in ChatGPT and Google’s AI Mode, how it works, and why it’s still a test.
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Ads in Disguise! Native Advertising Online
Lynnie explains native advertising: paying an online magazine for a sponsored article that fits its style, clearly labeled, plus costs and tips.
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Picture Ads! Display Advertising for Beginners
Lynnie explains display advertising: picture ads on other websites, the difference between topic ads and retargeting, and why retargeting fits small budgets.
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Who’s Listening? Engagement Rate Explained
Lynnie explains engagement rate: the three ways to work it out, what counts as good, and why brands still use the simple follower formula to pick creators.
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Borrow a Voice! Sponsoring Creators
Lynnie explains sponsoring creators: paying a creator people trust to show your brand, why smaller creators fit beginners, and how engagement rate works.
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Quote Me, Robot! Generative Engine Optimization (GEO)
Lynnie explains generative engine optimization (GEO): how to make your content easy for AI helpers like ChatGPT to find, trust and quote.
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Top of Google! Search Advertising for Beginners
Lynnie explains search advertising for beginners: paying to show up at the top of Google or Bing, Google Shopping, simple text ads and the numbers to watch.
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Front of the Line! Marketplace Advertising for Beginners
Lynnie explains marketplace advertising: paying Etsy, Amazon or Fiverr to show your listing first, why to optimize first, and what ACOS tells you.
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Who Sent You? Affiliate Tracking Explained
Lynnie explains affiliate tracking: how special links and codes show which affiliate brought which sale, and why server-side tracking is more reliable.