About

Welcome.

In my research, I’ve found something unexpected, which is also quite reassuring.

There is a significant correlation between having a more private personality and being open towards learning how to leverage online automation & AI.

The core insight: people are often presented with an extroverted picture of the digital economy, when in reality there is a large group of people who are exceptionally well positioned to thrive in a quieter, technology-enabled future. The thing is, they are rarely spoken to directly. Lynnaider speaks to them.

The Lynnaider Articles are short reads explaining online income pathways — and the digital economy in general — with this specific large group of people in mind. The business models, and the need to drive traffic to your offer, are the same as for everyone else; we do not reinvent the wheel. What differs is the way we apply these technologies to our advantage.

Who is behind Lynnaider

I am the founder of Lynnaider. With nearly two decades spent working in business, within two of the most iconic global companies — see my LinkedIn —, right at the centre of marketing and digital strategy, I learned firsthand how it all functions in practice. The best part: I was never supposed to be there in the first place, learning all that. I don’t have the personality type people typically associate with marketing. Yet, within four years at both companies, I had reached director level. I was endlessly fascinated by the systems behind modern commerce.

The end result? I now understand the digital economy so much so that I teach it in higher education here in Switzerland, and I want to leverage the knowledge for my readers worldwide through this blog. And if you are reading this, it means it’s working, because I did not invest in advertising for you to find this page. It’s the relevance of my content that quietly led the algorithms to place Lynnaider in front of you, or in front of the person who recommended it to you.

Why this blog exists

You can imagine how inspired I am by the idea that participating in the digital economy should feel valid, regardless of how ‘likely’ you are to succeed, or believe yourself to be.

Lynnaider exists to make the path of a meaningful online endeavour more visible for “unexpected” entrepreneurs. Because technology means opportunity for them, perhaps even more so than for others.

I hope you find your time spent here useful.

Let’s go.

Mel Kohler Grof