upper funnel vs lower funnel Archives - Lynnaider https://lynnaider.ch/tag/upper-funnel-vs-lower-funnel/ Lynnie says Why: Grown-ups work online Sun, 03 May 2026 09:01:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://lynnaider.ch/wp-content/uploads/2026/04/site-icon-swiss-flag-13-150x150.png upper funnel vs lower funnel Archives - Lynnaider https://lynnaider.ch/tag/upper-funnel-vs-lower-funnel/ 32 32 The Magic Funnel! The Marketing Funnel for Beginners https://lynnaider.ch/marketing-funnel-for-beginners-lynnie-version/ Sun, 03 May 2026 09:01:00 +0000 https://lynnaider.ch/?p=991068 Lynnie explains the marketing funnel for beginners: AIDA, top and bottom of the funnel, and how your own style makes even a simple idea special.

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]]> The Marketing Funnel for Beginners: AIDA, Upper Funnel and Lower Funnel Content https://lynnaider.ch/marketing-funnel-for-beginners/ https://lynnaider.ch/marketing-funnel-for-beginners/#respond Sun, 03 May 2026 07:00:00 +0000 https://lynnaider.ch/?p=2083 Before you create content, it helps to know why you are creating it. The marketing funnel for beginners is a simple model that shows the journey from someone first hearing about you to someone buying from you. In this article we explain the classic AIDA model, the difference between upper and lower funnel content, and how your own style makes your content recognizable. Before getting deeper into content, it helps to understand the journey a potential customer goes through before they buy.

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